Platform strategy, explained

Got a bad case of platform envy? Find out why “seeding” and “coring” matter, and be open to a better way. Amazon, one of the world’s most successful platform companies, opened brick-and-mortar book stores in part to draw new users to platform-enabled products like Kindle and Echo.

from Pocket
via Did you enjoy this article? Then read the full version from the author’s website.

Platform strategy, explained

Platform strategy, explained

Got a bad case of platform envy? Find out why “seeding” and “coring” matter, and be open to a better way. Amazon, one of the world’s most successful platform companies, opened brick-and-mortar book stores in part to draw new users to platform-enabled products like Kindle and Echo.

from Pocket
via Did you enjoy this article? Then read the full version from the author’s website.

Platform strategy, explained

When to Set Rigid Goals, and When to Be Flexible

To encourage loyalty, customers who purchase wine at the online store Yesmywine receive a stamp in the form of a “Country Medal” each time they buy a bottle. Customers who collect 12 medals over the course of a year receive a reward, such as a free bottle of wine.

from Pocket
via Did you enjoy this article? Then read the full version from the author’s website.

When to Set Rigid Goals, and When to Be Flexible